The Muse Storytelling Process has been used by and for some incredible brands.


What does it mean to be Muse Certified?

Not only have Certified Muse Storytellers demonstrated their proficiency in storytelling by scoring above 90% on a written test of the concepts as well as a one-on-one interview, but they have also crafted a complete story within 72 hours that has been reviewed and endorsed by a Muse team member directly.


A Muse Certified emblem shows that this person demonstrated storytelling expertise in:



How to find and develop a compelling character that connects with an audience emotionally.


Advancing a story through places that are original to the story’s characters and develop trust with the audience.


Storytelling that effectively communicates a lasting meaning, message or invitation to act.


Understanding of conflict and story structure that maximizes viewer engagement and story impact.




Muse is a storytelling process built on years of research in psychology, neuroscience, anthropology, and sociology—all looking at one main thing: how we, as humans, connect.  There are currently over 3,000 creatives using stories to change the world through Muse.

The Muse Storytelling Process was developed by 5-time Emmy-Award winning filmmaking company, Stillmotion, over a decade of field experience and research. Stillmotion has garnered millions of views using Muse with top brands and nonprofits around the world.


Start The Certification Process


Disclaimer: Muse Certification endorses storytelling skills only. It is NOT a technical or filmmaking standard.