Once stuck in a land of imitation and emulation, Peter learned to own and hone his craft through Muse. In doing so he transformed from videographer to storyteller, with something that had long been missing: satisfying and rewarding work.
Peter Hynes was at the end of his rope.
He was an international sales manager, a bona fide success story in his industry. He had a beautiful wife, a darling daughter (and one on the way), and a lovely home. He was extremely good at his job. He had a real knack for sales.
And yet Peter was miserable—completely and absolutely miserable. His wife had long seen it. As he sat at his dining room table across from his nine-months pregnant wife, he at last acknowledged the source of his misery: the misalignment of the job he held and what he wanted to achieve. His heart wasn’t in sales. He wanted to be in film. It’s what spoke to him more than anything.
“His wife knew he was miserable and together they decided he would quit his job. He would pursue his dream. Peter exhaled deeply”
He dove into his new industry completely, though with no prior experience it was easily one of the most difficult things he had ever done. Sure he had messed around with cameras before, but Peter was really working from scratch. So scratch, in fact, one of the first things he did to get started was perform an Internet search for “how to start a video production business.”
Eventually he got one or two gigs, using the reel of a friend who agreed to work with him on the project.
A spare bedroom in the back of his house became his “studio.” He split his days in half. From morning until half past five in the evening he would cold call businesses and organizations, attempting to solicit clients. Then after five, when it was no longer acceptable to call, he’d spend all evening editing.
Gigs would continue to come in and he eventually hired a full-time editor, a woman who remains with him to this day. Peter was working in his desired industry and growing his video production business from the ground up.
Still, something left him unsatisfied.
So much of his work up until this time could be described in two words: imitation and emulation. He’d see something that he liked in other people’s work and then incorporate into this own. Doing so led to an increase in his confidence of his technical proficiency. He was improving behind the camera, definitely—but something was still amiss.
“HIS BUsiness was growing, but his storytelling craft was not. This created something of a void. Peter went searching to fill that void..
This is when he became aware of an intensive storytelling workshop rolling through Melbourne, Australia, not far from where he lives. He signed up and made the drive over.
The EVO Experience workshop was long hours over several days, but through it he learned Stillmotion’s Muse storytelling process in person. Then he applied it, putting the process to work to create a story from scratch about a local nonprofit. At the end of the 72-hour workshop he had a portfolio-worthy piece.
The Muse storytelling process didn’t change Peter, and it didn’t show him how to make stories just as Stillmotion does. Instead, it unlocked something he was already capable of, empowering him with a process to craft the kind of stories he always wanted to tell.
It showed him how to approach the story, how to understand and listen for all that was before him.
He immediately started applying Muse to all of his work. He signed his team up for Muse, so he and his team all spoke the same language of story, streamlining their efforts and making them more efficient.
Peter and his team currently use Muse for every new gig that comes in, and thus far he’s been elated to see where having the storytelling process has taken him. Peter’s team is important to him, and as such, he wants this team to not just get work, but have the work itself be rewarding—and that’s what Muse has afforded him. His pre-production meetings with his team have taken on a new dimension, a highly creative and collaborative one that satisfies artistic need to produce story-driven and intentional work.
Peter found what he was searching for—he found what filled that void. He’s now creating work that he finds altogether satisfying. It’s not imitation and emulation, it’s work that’s wholeheartedly his. And it’s good.