An enlightening hour of storytelling research
Join Patrick Moreau, founder of Muse Storytelling, for an exploration of the leading research around how and why story works so well.
Here's what we'll cover:
- Why stories are more persuasive than argument-based messages (and the research that backs it up)
- Understanding the two main mechanics in storytelling–narrative transportation and identification
- Three tangible techniques to leverage the psychology of story for more effective storytelling