For many of us, we love to tell stories and we're constantly pushing to get our clients to embrace true storytelling.
But for a nonprofit, the landscape is totally different. Whether you want to call it story or a commercial, whether you're emotionally moved or not, what really matters are the results. Because for a nonprofit the results often mean a significant difference in the lives of others.
When I found myself in Uganda last year creating a story for a nonprofit with the goal of trying to get viewers to donate $30/month for 3 years the real impact of the piece became incredibly clear. When you find yourself in that position where what you create, and the results it generates, are the matter of life and death–it won't really matter what you call what you make, you'll just want it to work.
Remember that story is a structured way of communicating. It's the most effective means of connecting people to your message. And so it's worth noting that we embrace story not because we love story itself, but because it's a structure that can create real change.
Last year Australian-based nonprofit One Girl learned the Muse Process and enthusiastically adopted it. Watch the short film below to see their remarkable results:
Storytelling is unparalleled in its ability to connect. For nonprofits who face the increasing challenge of connecting people to their cause and continually raising funds, the stories that they tell are the most important thing that they do.
We're excited to announce the launch of a storytelling course focused solely on nonprofits. This course will show you how to craft the two most powerful stories that every nonprofit needs to tell. And it's very accessible at just $97US.